Chevrolet is known for its endless exploration for the next best thing. Each new model to the line adds helpful features and exciting details that continue to advance the name of Chevrolet. To our delight, they proved to be on the right track last week at the Specialty Equipment Market Association Show in Las Vegas where they unveiled some thrilling concepts for the Malibu and Cruze RS Hatchback with the Chevrolet Blue Line.
While these impressive versions won’t be available directly, you can be sure that many of these magnificent upgrades will make it to later models of your favorite vehicles. Trends from previous years SEMA indicate the brand direction pretty consistently. So, check out our current inventory of new Chevrolet Malibu and new Chevrolet Cruze to see what made the cut.
The Chevrolet Blue Line is a concept line that aims to blend elegance, efficiency, and performance. They demonstrate continuity within the brand by integrating parts that are designed, engineered, and tested by the same team that developed the vehicles, according to Roger McCormack, director, Accessories and Performance Parts Marketing.
“The Chevrolet Blue Line Series concepts integrate accessories that offer greater personalization choices for customers,” said McCormack. “Each vehicle wears production and concept accessories thematically linked under the Blue Line Series banner.”
Both models arrived at SEMA this year with flashy, but not gaudy, exteriors that highlight their name as well as their features. They stood out in stark Genesis White, a bright paint finish that changes hue depending on the light, blue-tinted windows. and 18-inch wheels in slate blue metallic with a rear spoiler, side skirts, and black exterior pieces. “It’s a level of integration that enhances the sporty appearance of the vehicles.”
Malibu Blue Line
Blending design accents with performance parts for a more powerful stance and sporty look. The most notable Chevrolet Accessories include:
- Ground effects kit with a rear diffuser
- Black grille insert
- Black Chevrolet bow tie emblems
- Rear spoiler
- Suspension lowering kit
- Floor liners with premium metal badging
- Illuminated doorsills
- Sport pedal kit
The additional suspensions lowering kit offers springs that drop the ride height 0.4 inch for a more athletic stance and responsive handling. It’s ideal for the 2.0L turbocharged engine. There is also a new Chevrolet Performance Brake kit (painted Harbor Gray Metallic), additional custom tinted headlamp and taillamp lenses, as well as polished exhaust tips.
Cruze RS Hatch Blue Line
Fusing functionality with performance for a more outstanding ride and sleeker look. The most exciting Chevrolet Accessories include:
- Chrome grille insert (available now)
- Suspension lowering kit (available now)
- Performance brake package (available by the end of 2016)
- Performance air intake system (available mid-2017)
- Performance exhaust system (available mid-2017).
With additional kits for suspension, airflow, brakes as well as a purely superficial one that adds custom satin graphite accents on the instrument panel, shift knob and door inserts. The sport pedal kit, illuminated doorsills, and an interior trim kit are all Chevrolet Accessories.
Take a look at these beauties to get a good idea of where Chevrolet is headed in years to come. In the meantime, take a look at what the current Malibu and Cruze (with or without the hatchback) has to provide to see which vehicle and trim option is right for you. Browse our online inventory here.